Most people hear that term without connotation and don't know what you're talking about. Do you know what it is?
According to Wikipedia, it, "includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities and individuals." So, basically it's information we provide to each other through online devices.
The reason I bring it up is that I've been seeing them on a regular basis combined with TV programs. Some have incorporated them well, and others have not. Creating a chat during a scripted, intense show doesn't work for me. An app that works only about half the time doesn't work for me either. Hopefully that will work better in the future.
However, one company that is blowing away the competition by incorporating technology into its shows, that I've seen, is WWE.
Whether its tweeting, commenting or Touting, the WWE Universe is able to voice their opinions and interact with the personalities and the live shows through their computers and/or mobile devices. The audience is able to log into Facebook or Twitter and vote on the details of a specific match during Raw on Monday nights on USA. They can watch and reply to Touts (short videos) from their favorite wrestlers and personalities on Raw or Smackdown on Friday nights on SyFy (I don't get it either). And if that's not enough, there's also the traditional website with updates on each of the shows, including their pay-per-view events, almost immediately when they're done, and sometimes sooner.
So, have you had any social media interactions with TV shows you've watched lately? Any good? Any bad? Let me know.
See ya next time when I talk about something else.