The Marinette Menominee EagleHerald will follow a growing trend in the newspaper industry and move from an all-print, six-day publication to a combination print and online edition.
Starting on Monday, Sept. 28, the EagleHerald will come out in print form on Monday, Wednesday and Friday of each week. EagleHerald readers will be able to get news on Tuesday, Thursday and Saturday, but it will be on our improved and re-designed website, ehextra.com.
The changes were announced to staff Thursday and Friday by General Manager Kathy Springberg.
“The printed newspaper will be delivered by the U.S. Post Office directly to subscribers mailboxes on the same day of publication,” Springberg said. “In addition, we will be enhancing our online site with exclusive content, stories of interest and important late-breaking news. These changes mean thicker printed editions and more news online.”
The changes made by the EagleHerald are in lock step with what is happening throughout the newspaper industry. Research shows more readers choose to get their news via their phones, laptops and tablets. EagleHerald editor Dan Kitkowski said the newspaper must continue to evolve in order to be a viable, trusted source of local news.
“We have to give our readers the news and information they want in the format that they want to receive it,” he said. “We will continue to be the No.1 source for in-depth local news and sports, it will just come in different forms.”
Kitkowski said the mixture of a print edition with a digital format will allow for more flexibility.
“Often times with the print edition we are limited because of space,” he said. “The digital format will allow for more stories and more photos. We are not eliminating any content.”
Not printing a newspaper on certain days of the week is a common response in the newspaper industry to changing business realities, Springberg said. “The COVID-19 crisis further put into perspective how important it is that we size our organization in a manner that ensures we can continue to provide the quality of journalism our communities deserve,” she said.
Springberg and Kitkowski agree that the changes may come as a surprise to longtime subscribers who are accustomed to getting their paper delivered six days a week. It has become increasingly difficult to recruit motor route drivers making that method of delivery unreliable.
The history of a newspaper in Marinette goes back to 1871 when it was called the Marinette and Peshtigo Eagle. It became a daily paper in 1892 and it took over the Marinette North Star and became the Eagle-Star in 1903. In 1995, the Eagle-Star merged with the Menominee Herald-Leader to become the EagleHerald.
Adams Publishing Group bought the paper in the summer of 2019.
“We have a deep history of providing information to our readers and we don’t take that lightly,” Kitkowski said. “We will continue to move forward in that regard.”
Springberg said changing technologies and the economics facing all daily newspapers made the frequency reduction inevitable. She said it puts the paper in a much stronger position moving forward.
In order to take advantage of news, sports and other information that’s only available online, readers will need to register at ehextra.com. This is an added feature that is included in the price of the print subscription.
For the next few days, the EagleHerald will have extra staff available to answer reader questions. The office can be reached Monday through Friday, 8 a.m. to 4 p.m., at 715-735-6611 or 1-800-777-0345. Information also can be obtained by emailing firstname.lastname@example.org.